OmniTrack — Unified Streaming Analytics & Promotion

Description

We help artists, labels, and agencies measure impact, optimise promo spend, and grow audiences with data-driven recommendations.

Key benefits

• Single source of truth: view streams, audience signals, and ad performance across platforms in one dashboard.
• Smarter spend: compare campaign ROI across platforms, formats, and markets to allocate budget where it performs best.
• Better targeting: build and refine audience cohorts from cross-platform listening patterns and demographic signals.
• Faster decisions: automated alerts, A/B testing, and AI recommendations speed up optimization.
• Clear attribution: link ads to downstream actions (streams, follows, playlist adds, merch/ticket sales) for measurable ROI.

Core features

• Unified dashboard: per-track and per-campaign KPIs (streams, listeners, saves, watch time, likes, follows, revenue) with cross-platform rollups and platform-specific drilldowns.
• Campaign analytics: compare ad formats (audio, video, display, sponsored playlists), placements, creatives, and budgets across channels with CPC/CPM/CPV and ROAS.
• Attribution & conversion: multi-touch attribution models, conversion funnels from ad exposure to on-platform actions and external purchases, and cohort LTV.
• Playlist & editorial tracking: monitor playlist adds/removals, curator influence, and editorial placement lift across services.
• Creative intelligence: side-by-side creative comparisons, engagement heatmaps, intro-drop analysis, and winner-promotion automation.
• Audience intelligence: demographic profiles, listening habits, cross-platform cohorts, churn risk, and lookalike generation.
• A/B testing & experimentation: test creatives, targeting, landing pages, and automatically promote winners.
• Alerts & recommendations: anomaly detection, budget pacing, and AI-driven optimization suggestions.
• Reporting & exports: customizable dashboards, scheduled reporting, CSV/Google Sheets exports, and client-ready PDFs.
• Integrations: connect to Spotify for Artists, Apple Music for Artists, YouTube/Google Ads, DSPs, Shopify, ticketing platforms, and analytics tools.

Use cases

• Independent artists optimizing limited budgets to maximize streams, followers, and revenue.
• Labels and distributors measuring campaign lift, playlist strategy, and proving ROI to stakeholders.
• Agencies delivering consolidated reporting and cross-platform optimization for clients.
• Marketing teams tying streaming campaigns to ticket and merch sales.

Key metrics to monitor

• Streams, listeners, saves/favorites, follows/subscribers, average listen/watch time
• Playlist adds/removals, editorial placement impact
• Ad impressions, clicks, CTR, view-through rate, CPV/CPM/CPC, conversion rate
• Subscriber/fan LTV, ROAS, estimated royalties, acquisition cost per active listener

Why OmniTrack OmniTrack removes fragmentation by combining platform-specific signals with cross-platform attribution, automated insights, and actionable recommendations—so creators and marketers can optimize promotion, prove impact, and scale sustainable audience growth.

Call to action Request a demo or start a 14-day trial to see OmniTrack unify your streaming analytics and maximize promo ROI.