Description
Key benefits
- See which tracks and creatives drive streams, subscribers, and revenue on YouTube.
- Optimize ad spend by comparing performance across campaigns, formats (skippable, bumper, TrueView), and placements.
- Improve targeting with audience segmentation, interest overlap, and watch-behavior insights.
- Make faster, data-driven decisions with real-time alerts and A/B creative testing results.
- Demonstrate ROI with clear revenue, conversion, and lift metrics for stakeholders.
Core features
- Unified dashboard: Track plays, watch time, CTR, view-through rate, audience retention, subscriber lift, and estimated revenue per track and campaign.
- Campaign analytics: Breakdowns by ad format, placement, geo, device, and time-of-day with cost-per-result and ROAS calculations.
- Creative performance: Side-by-side comparisons of thumbnails, titles, intros, and ad cuts with heatmaps showing drop-offs and engagement peaks.
- Audience intelligence: Demographics, interests, watch history cohorts, and lookalike recommendations to refine targeting.
- Conversion tracking: Link ad views to Spotify/streaming redirects, merch sales, subscriptions, or playlist adds.
- A/B testing workflow: Run, compare, and promote top-performing creatives automatically.
- Alerts & recommendations: Automated anomaly detection, budget pacing alerts, and AI-driven suggestions for bid, creative, and audience changes.
- Reporting & export: Custom report templates, scheduled email reports, CSV/Google Sheets export, and presentation-ready PDFs.
- Integrations: Connect to YouTube Studio, Google Ads, Spotify for Artists, Shopify, and major analytics platforms.
Use cases
- Independent artists optimizing a limited ad budget to maximize subscribers and streams.
- Labels measuring lift across release campaigns and proving ROI to A&R and marketing teams.
- Agencies running cross-platform video ad campaigns and needing unified reporting for clients.
- Merch teams tracking ad-driven purchases and attribution.
Metrics to watch
- Views, watch time, average view duration, audience retention curves
- Click-through rate (CTR), view-through rate (VTR), cost per view (CPV)
- Subscriber lift, playlist adds, streaming redirections, revenue and ROAS
- Conversion rate from ad view to stream/purchase
Why TrackSight TrackSight combines deep YouTube-specific video analytics with ad performance and downstream conversion tracking in one actionable product. It turns raw video and campaign signals into prioritized recommendations so creators and marketers can scale visibility and revenue faster.
Call to action Request a demo or start a 14-day trial to see how TrackSight can improve your YouTube music promotions and ad ROI.
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