StreamLens — Spotify Music Analytics & Promotion

Description

Key benefits

• Understand which tracks, playlists, and creatives drive streams, saves, follows, and playlist placements.
• Optimize promo spend by comparing campaign performance across Spotify Ads, sponsored placements, and DSP buys.
• Improve targeting and audience growth with listener segmentation, cohort analysis, and lookalike suggestions.
• Increase ROI with conversion tracking across ads, streams, merch, and subscriptions.
• Move faster with automated recommendations, anomaly alerts, and A/B testing of creatives and targeting.

Core features

• Unified dashboard: Per-track and per-campaign metrics for streams, listeners, saves, follows, average listen duration, and estimated royalties.
• Campaign analytics: Breakdowns by ad format (audio, video, display), placement, geo, device, dayparting, and budget pacing with CPC/CPM/CPV and ROAS.
• Playlist & editorial tracking: Monitor playlist adds, removals, shelf life, curator impact, and virality signals.
• Creative performance: Compare audio snippets, visuals, and CTAs with engagement heatmaps and skip/drop analysis.
• Audience intelligence: Demographics, listening habits, genre affinity, and cohort retention to refine targeting and lookalike modeling.
• Attribution & conversion: Link ad exposures to on-platform actions (streams, follows, saves), external actions (merch purchases, ticket buys), and downstream revenue.
• A/B testing workflow: Run experiments on creatives, CTAs, and audience segments; automatically promote winners.
• Alerts & recommendations: Automated anomaly detection, budget reallocation suggestions, and AI-driven bid/creative optimizations.
• Reporting & exports: Custom reports, scheduled dashboards, CSV/Google Sheets exports, and stakeholder-ready PDFs.
• Integrations: Connect to Spotify for Artists, Spotify Ad Studio, DSPs, Shopify, CRM, and major analytics tools.

Use cases

• Independent artists maximizing limited promo budgets to convert listeners into followers and streams.
• Labels measuring campaign lift, playlist strategy impact, and proving ROI to A&R and marketing stakeholders.
• Agencies managing cross-platform audio/video campaigns and delivering consolidated reporting to clients.
• Touring and merch teams tying streaming campaigns to ticket and product sales.

Key metrics to monitor

• Streams, listeners, saves, follows, average listen time
• Playlist adds/turnover, editorial placement impact
• Ad impressions, clicks, CTR, CPV/CPM, conversion rate to stream or follow
• ROAS, estimated royalties, lifetime value of acquired listeners

Why StreamLens StreamLens combines deep Spotify-specific listening and playlist signals with paid-promo analytics and conversion tracking—turning fragmented data into prioritized actions so creators and marketers can grow audiences, improve retention, and maximize revenue.

Call to action Request a demo or start a 14-day trial to see how StreamLens can optimize your Spotify promotions and increase streaming ROI.